Ola Electric has brought back its Muhurat Mahotsav promotional campaign ahead of Prarambh 2026, announcing limited-period in-store offers on select electric two-wheelers powered by its 4680 Bharat Cell platform. The campaign will run for two days from January 14, 2026, featuring special prices and upgrade incentives for both new buyers and existing customers.
Campaign announcement
Ola Electric Mobility Limited notified the stock exchanges on January 13, 2026, regarding the relaunch of the Muhurat Mahotsav. The company added that time-slot based daily offers will be communicated through its social media handles. All promotional benefits will be available only on purchases made through physical retail stores.
Special pricing on select models
Under the campaign, Ola Electric will offer limited quantities of chosen models at predefined prices during specific time windows. The offers span:
- Ola Shakti range
- Ola S1 series scooters
- Roadster X motorcycles
All of these are equipped with 4680 Bharat Cell technology. The company clarified that Muhurat pricing will not apply to online purchases and remains strictly in-store only.
Upgrade and exchange incentives
Existing Ola customers upgrading to the 4680 Bharat Cell-powered vehicles will receive upgrade bonuses. In addition, customers shifting from internal combustion engine (ICE) vehicles will be eligible for exchange benefits. These incentives are likewise restricted to in-store transactions during the campaign window.
Spotlight on the 4680 Bharat Cell platform
The promotional drive emphasises Ola’s 4680 Bharat Cell platform, which integrates battery cell technology, battery pack design, and vehicle architecture. According to the company, this unified platform underpins its manufacturing strategy and technological roadmap as Ola expands its electric two-wheeler line-up across India.
Summary
Ola Electric has revived its Muhurat Mahotsav campaign for two days starting January 14, 2026, offering time-bound in-store discounts and incentives on vehicles powered by its 4680 Bharat Cell platform. The offers apply to select Ola Shakti, S1 series, and Roadster X models and are available only at physical outlets. Additional upgrade bonuses and exchange benefits will be provided to existing Ola users and customers shifting from ICE vehicles. The campaign also highlights Ola’s strategic focus on its 4680 Bharat Cell technology.
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