India’s radio industry is witnessing a steady rebound in advertising revenues during FY25, supported by improving advertiser sentiment and increased spending across key sectors. After a period of muted growth, brands are gradually reallocating budgets to radio, helping the medium recover from a relatively low base.
Stronger participation from FMCG, retail, real estate, and education companies has been a major growth driver, with advertisers recognizing radio’s strength in regional outreach and hyperlocal communication. As businesses expand their presence in Tier II and Tier III cities, radio continues to offer a cost-efficient and highly targeted advertising platform. Consistently stable listenership across markets has further reinforced advertiser confidence.
The report highlights that festive-season demand and improved economic activity have significantly boosted ad-spend this year. Robust traction from local advertisers, supplemented by selective expansion from large national brands, has supported revenue growth across major radio networks and improved utilisation of ad inventory.
While digital platforms remain strong competitors, radio retains its relevance owing to sticky regional audiences and better monetisation opportunities. The sustained rise in FY25 advertising revenue signals a positive outlook for the sector, underscoring radio’s continued role in India’s evolving media and advertising landscape.
Summary
- FY25 shows notable recovery in radio ad revenue
- Growth driven by FMCG, retail, real estate, and education sectors
- Strong traction in Tier II & Tier III markets
- Festive demand and economic revival boosted ad spending
- Local advertisers lead growth, supported by national brands
- Despite digital competition, stable listenership aids monetisation
- Overall trend indicates renewed confidence in radio as an advertising medium
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