United Breweries Limited has notified the stock exchanges about the introduction of a new variant under its popular Kingfisher brand. The company has rolled out Kingfisher Smooth Strong Premium Beer in the Rajasthan market, with the launch becoming effective on January 7, 2026.
The announcement was made as part of the company’s statutory disclosure obligations and includes details about the product and its market rollout strategy.
Regulatory Filing Details
In its exchange communication, United Breweries confirmed that the launch has been reported in line with Regulation 30 and Para B of Part A of Schedule III of the SEBI Listing Regulations. The disclosure also adheres to applicable SEBI master circulars and subsequent amendments that govern the reporting of material events such as product introductions.
About the New Product
The newly launched Kingfisher Smooth Strong Premium Beer falls within the strong beer segment. The product is now available across Rajasthan following its official market entry on January 7, 2026.
At present, the company is focusing solely on the domestic market. The launch does not include any overseas geographies and is confined to Indian consumers.
Market Focus and Availability
Rajasthan is the first state where this variant has been introduced. United Breweries has clarified that there is no international rollout associated with this launch at this stage, reinforcing its India-centric market strategy for the product.
Press Release and Website Information
The company has issued an official press release regarding the launch. Details are also available on United Breweries’ website for stakeholders and consumers seeking additional information.
Share Price Movement
United Breweries’ stock attracted attention in the market following the update. During the morning trade on January 8, 2026, the company’s shares were seen trading lower at ₹1,557.00, marking a decline of ₹18.20 or 1.16% from the previous closing level.
The stock opened at ₹1,566.10, reached an intraday high of ₹1,583.00, and touched a low of ₹1,550.20, compared with the prior close of ₹1,575.30.
Summary
United Breweries Limited has launched Kingfisher Smooth Strong Premium Beer in Rajasthan, effective January 7, 2026, and disclosed the development under SEBI Listing Regulations. The product is positioned in the strong beer category and is currently limited to the Indian market, with no global rollout planned at this stage. A press release and website update have been issued. Meanwhile, on January 8, 2026, United Breweries’ share price traded lower at ₹1,557.00, down 1.16% from the previous close.
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